NuVoodoo Shares CRS Music Research Test
Hoodoo Voodoo: A 600-person music test by NuVoodoo principals Carolyn Gilbert and Leigh Jacobs presented at CRS Friday (3/20) found that those who rely more on streaming than radio: include fewer people who are passionate about new releases; prefer more older titles then those who rely on radio; and have less consensus about their music choices. The study slightly favored men (53%), representing what the researchers say is a shift among country listeners overall. The study also surprisingly found that the longer listeners of any sex have been country fans, the more interested they are in discovering new songs.