Core Value: Former Big Loud Rock VP/Digital Marketing Zach Siegal-Eisman joins The Core Records as Head of Audience Development & Insights. He departed Big Loud in January after five months. Previous roles include Amplify Legacy, Crowd Surf and Artist Network Management (now Old Bull Mgmt). “Zach’s ability to combine data-driven insights with innovative marketing strategies makes him a perfect fit for The Core Records as we continue to expand our global reach,” say co-founders/CEOs Chief Zaruk and Simon Tikhman in a joint statement.