Alpha And Omega: 
Alpha Media EVP Scott Mahalick has resigned after nearly 10 years with the company, effective April 8. Alpha VP/Programming & Content Phil Becker, who has worked under Mahalick for the last five years, will step in to the EVP role. "Scott's contributions are far too numerous to mention, but suffice it to say that [his] work ethic, competitiveness and passion are woven into Alpha in many ways," says CEO Bob Proffitt. "Scott is and will always remain a huge Alpha fan, cheerleader and significant shareholder in the company. Phil has shown over the years amazing leadership, creativity, forward thinking and management skills." Becker joined then-L&L Broadcasting in 2014 (CAT 5/28/14). His previous experience includes time as Oasis Radio Group/Fort Wayne, IN co-owner/GM as well as programming stints in Top 40 and Top 40/Rhythmic. Alpha operates 30 Country outlets nationwide, including WCEN/Saginaw, MI; KDES/Palm Springs, CA and KUPL/Portland. Mahalick may be reached here through April 8; reach Becker here.
The Year End Print Special
featuring:
The Year In Music:
Morgan, Ella & More
CMA Radio Winners
Recap The Week
Label Of The Year
Big Loud Turns 10
BMG's Jon Loba:
The Interview
The 2026 Grammy
Voter's Guide
A quick reference guide to the 2026 Grammy Nominees
Inside This Issue:
Exstream: What Is Mainstream Country?
You Never Forget Your First … Cousin
Survey Says: NuVoodoo Research