On Brand: Crown Royal has partnered with Kane Brown on the North American leg of his The High Road Tour. The brand's Summer Sessions Contest invites fans to nominate veterans and others who donated their time to military-related charities. For every nomination, Crown Royal is donating $1 to the nonprofit CreatiVets. Two winners will be invited to a tour stop.

Tucker Wetmore has partnered with NÜTRL Vodka Seltzer for his summer tour. A contest will give one winner two tickets and meet-and-greets for Sept. 5 in Tampa.

Maren Morris has signed on as an ambassador for plant-based energy drink Reign Storm, and is launching a mentorship program for young musicians.