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CMA Marketing Promotions
MichelleKirk-MaryOverend_CMA_041824.jpg Senior Year: CMA Dir./Integrated Marketing Michelle Kirk and Dir./Marketing Mary Overend have both been elevated to Senior Directors. "Beyond a broad knowledge base of marketing, their expertise across the broadcast and digital landscapes specifically allows CMA to continually expand our fan engagement and brand footprint, further develop our partnership opportunities and ultimately grow all categories of our audience,” says SVP/Marketing, Content & Communications Strategy Kelly Striewski. Kirk re-joined the CMA in 2019 (CAT 1/7/19) following time with WME; Overend joined in 2015 from Carters/OshKosh B'Gosh (CAT 6/8/15). Reach Kirk here and Overend here.
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