In Theory: Mtheory SVP/Marketing & Digital Ed Rivadavia and SVP/Marketing Kaitlyn Moore have been upped to EVP/Marketing & Operations and GM, respectively. "They bring that rare combination of strategic vision and execution as we build what’s next for mtheory," says CEO Cameo Carlson. Rivadavia's prior stops include Sony/Nashville, Wind-up Entertainment, Palm Pictures, Roadrunner Records and RCA Records; reach him here. Moore spent time at Maverick, Checkd.In and Borman Entertainment before joining Mtheory in 2017; reach her here.