National Anthem: Curb Dir./Promotion Allyson Gelnett (Massey) has been elevated to National Dir./Promotion & Strategic Initiatives. In her new role, Gelnett will work closely with SVP/Promotion RJ Meacham to lead the development and execution of promotional strategies and support the integration of promotion, marketing and branding efforts. “[Allyson] builds genuine partnerships with radio and streaming and brings an unmatched drive to deliver results," says Meacham. Adds Gelnett, “I’m incredibly honored to step into this new role and continue championing the artists and music that make Curb so special, building on a strong foundation that drives long-term success for our team and our artists." Gelnett joined then-Curb/Word Entertainment in 2018 (CAT 10/2/18) from Stoney Creek. Reach her here.