Authentication Factor: Today's (4/24) CRS360 webinar, "But They Have A Great Personality ... A Deeper Look," dug further into the research presented at CRS 2024. Big Machine's Clay Hunnicutt moderated with SmithGeiger's Andrew Finlayson and Dan Reines detaling the findings. The three top factors for personalities: being authentic, having a positive attitude and helping create "escapism" for listeners and connecting the audience with the music through stories about the songs and artists. The full webinar will be available on the CRS website here tomorrow (4/25).