Go East, Young Lan: Eastlan Ratings has added Greensboro, Memphis, Spokane and Syracuse to the 13 markets it measures monthly. All but Syracuse are new to Eastlan. The company is also resuming annual Spring measurement of Bluefield, WV, which it last surveyed in 2020. "We are watching radio broadcasters gracefully pivot,” says President Mike Gould. "Local and regional buyers appreciate the accountability Eastlan data brings to the table ... broadcasters appreciate the savings that in many markets are well into six digits annually."