Nielsen/Edison The Record
For The Record: Nielsen Audio and Edison Research have launched The Record, a comprehensive quarterly analysis of ad-supported audio consumption. The initial report for Q1 2024 shows radio accounting for 67% of the daily time spent with audio, followed by 20% for podcasts, 10% for streaming and 3% for satellite. Among 25-54s, radio's share is 60%, while that number falls to 45% among 18-34s. Country's share of total radio listening stands at 5.9%, tying it for third with Classic Hits. When looking just at the streaming audience, Country's share falls to 3.5%. See complete report here.