New Study Tracks Women's Audio Listening Habits

Audio Insights: A new Edison Research and SiriusXM study of women's audio listening habits found that U.S. women ages 18+ spend an average of two hours and 55 minutes per day listening to music. Among the other findings from the Women's Audio Report: Women & Music (based on 2,520 interviews with women age 18+ who had listened to audio in the last month):
- 89% of U.S. women age 18+ are reached by music audio daily
- 77% of adult women’s daily audio listening time is spent with music
- There is a generational divide in preferences for female artists: 32% of women music listeners age 18-34 say most of the artists they listen to are female, compared with 19% of women age 35-54, and 7% of women age 55 and older
- Women music listeners age 18-34 are more likely to feel they could be friends with female artists (29%) compared with 24% of women music listeners age 18+
- Women monthly music listeners “strongly agree” that listening to music puts them in a good mood (59%), is a good way to relieve stress (58%), and helps pass the time (53%)