Cooking With Gas: Big Machine Label Group has partnered with gas station video network GSTV to deliver 20-second videos to GSTV screens at fuel pumps nationwide. Launching with the “Sound Bites Powered by Big Machine” series, more than 29,000 locations across the country will display behind the scenes clips, new music previews and more from BMLG's roster. (See a sample here.) The deal also provides opportunities for brand integrations, including sponsorship of the GSTV video segments, custom produced content and promotions with BMLG artists, and label activations, including some at CMA Fest 2024.