Wildest Streams: Big Machine Dir./Streaming Rachel Burleson has been elevated to Sr. Dir. and will continue to spearhead streaming initiatives for the imprint's roster. "[Rachel's] deep understanding of the streaming landscape, coupled with the strong relationships she’s built across platforms and services, has played a vital role in our artists’ success,” says EVP/GM Kris Lamb. Burleson joined the company in 2021 from Creative Nation and rose to her most recent position in 2023 (CAT 6/25/23). Congratulate her here.