Fest Factor: New and returning sponsors for this year's CMA Fest (June 6-9 in downtown Nashville) include stage title sponsors Chevrolet, Dr Pepper, Hard Rock Cafe and first-time partner Good Molecules. Additional major sponsors include Anheuser-Busch, energy drink Celsius, and new partners the Louisiana Office of Tourism, DripDrop and Wild Turkey. Other marketing partners include Amazon Music, Audacy, Apple Music, Cumulus Media/Westwood One, iHeartCountry, Music Choice, Opry Entertainment Group, Pandora, SiriusXM, Spotify and TuneIn's The Big 615.

Also at CMA Fest, The Archives Nashville is offering wardrobe items from artists including Lauren Alaina, Jason Aldean, Brothers Osborne, Luke Combs, Jordan Davis, Tyler Hubbard, Tiera Kennedy, Miranda Lambert, Ashley McBryde, Parker McCollum, Jelly Roll and Bailey Zimmerman at Fan Fair X in the Music City Center. A portion of proceeds benefits the CMA Foundation.