This One's For You(Tube): Sony Music Nashville Sr. Dir./Fan Engagement & Digital Marketing Jess Keifer and Get Engaged Media Sr. Account Mgr. Kyle Jonas have joined Make Wake Artists' newly launched in-house digital strategy department as Head/Digital Marketing & Social Strategy and Artist Strategy & Management Coord., respectively. “We’ve been patient in building this department because we knew we needed the right people,” says Managing Partner Sophia Sansone. "Jess and Kyle understand both our artists and our culture and they were total no-brainers to bring on." Prior to SMN, Keifer spent time at BMLG, and Jonas' background is in strategy and creative direction. Reach Keifer here and Jonas here.