Nielsen Audio Today Report
Some Reach: Nielsen Audio released its Audio Today 2023 report to clients detailing American listening habits. Among its key findings:
- Radio reaches 91% of Persons 18+.
- Twenty percent of P25-54 spend time with station streams.
- Country is the top-reaching format P18+ with 13.1%.
- Country is the top-reaching format P18-34 with 15.2%.
- Country is the top-reaching format P25-54 with 13.3%.
- Country is the No. 2 overall format by reach, with 51.4 million listeners P18+ per month, second only to AC's 53.7m.
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