Don't Let The Old Man NBC: Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty and more will perform during Toby Keith: American Icon July 29 at Nashville’s Bridgestone Arena. Highlights will air on NBC Aug. 28 from 8-10pm ET/PT. Tickets go on sale Friday (6/28) here, and a portion of sales will benefit The Toby Keith Foundation’s OK Kids Korral and Monroe Carell Jr. Children's Hospital at Vanderbilt.