The Fine Imprint: Big Machine Label Group has launched a new imprint, Ascend Music, in partnership with ASCEND4M Founder/CEO Joel Klaiman. The multi-format venture will announce its first signing later this week. BMLG Founder/Chairman/CEO Scott Borchetta and Klaiman first teamed in 2008 to promote Taylor Swift’s  “Love Story," and Klaiman worked with the label on Swift's Fearless, Speak Now and Red. “Joel’s energy, vision and passion are contagious, and he never leaves any stone unturned when he’s working with an artist,” says Borchetta. Adds Klaiman, "After witnessing first-hand Scott’s entrepreneurial vision and his deep commitment to fostering an artist-first, development-driven culture, it’s a dream come true to collaborate with him and the BMLG team again."