Core Memory: UMG has partnered with The Core Entertainment co-founders Kevin “Chief” Zaruk and Simon Tikhman to launch The Core Records. "We love building upon our entrepreneurial culture, and are so pleased to welcome Chief and Simon who have a reputation for identifying some of the industry’s most promising artists," says UMG Chairman/CEO Sir Lucian Grainge. Adds Zaruk, “We’ve had a great time building The Core over the past few years and are excited to create a home for new artists with the incredible resources and support from UMG." Tikhman and Zaruk founded TCE in partnership with Live Nation in 2019. Its clients include Bailey Zimmerman, Nate Smith, Josh Ross and Nickelback.