WMN's Mason To Lead Marketing
Warner Music Nashville SVP/Strategic Marketing & Analysis Victoria (Torie) Mason has been promoted to SVP/Marketing & Analytics. In her new role, Mason will merge and rebrand the Artist Development team into the comprehensive Marketing department, overseeing Artist Marketing, Digital Marketing (formerly Interactive Marketing), Analytics, Brand Partnerships, Video Strategy and Advertising Strategy.
"This new structure will allow us to continue to super-serve our artists and their music with more focus and urgency," says Co-Chair/Co-President Ben Kline. "[Torie] is the right person to lead these efforts for Warner Music Nashville in an ever-changing marketing landscape." Adds Mason, "I am thrilled to help chart a course for continued success and innovation alongside this brilliant team!” Mason joined WMN in 2011 and rose to her most recent position in 2021 (CAT 8/31/21); reach her here.
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