Cow Comes Home: Magnum Communications is purchasing a translator and three Wisconsin stations, including WCOW/LaCrosse, from Sparta-Tomah Broadcasting, pending FCC approval. Magnum currently operates 20 stations and 18 translators in Wisconsin, eastern Minnesota and northern Illinois, including WQCC/LaCrosse. Magnum's Reid Magnum says, “In June, when my dad was inducted into the Wisconsin Broadcasters Hall of Fame, he spoke in the video about WCOW being the very first radio station he was ever in at age four. His uncle, Len DeSomer, was an announcer at WCOW in 1967."