Gator Goal: The University of Florida has struck a seven-year joint sales agreement with Saga Communications for the latter to help sell advertising inventory on the university's Country WRUF/Gainesville and Sports Talk sister WRUF-AM, effective Sept. 1. The partnership also establishes a relationship between Saga and the school's College of Journalism and Communications intended to prepare students for media careers. Saga's Gainesville stations incude Country WOGK. The University of Florida struck a similar deal with Audacy (then Entercom) in 2012 (CAT 8/28/12).