iHeartMedia Names Lisa Coffey Chief Business Officer

Coffey Talk: LoopMe Global CRO Lisa Coffey has joined iHeartMedia as Chief Business Officer, a newly-created role reporting to Chairman/CEO Bob Pittman and Pres./COO/CFO Rich Bressler. Prior to LoopMe, Coffey held leadership positions at Amazon. “We’ve been working to transform our broadcast advertising media to a more digital-like product, including strong data, attribution and targeting capabilities as well as creating new marketing and advertising products," says Pittman. "Lisa’s unique skills and experience will enable us to take the critical next step in bringing this to market."