Holly Jolly: The Hallmark channel's A Grand Ole Opry Christmas will debut this fall, with Opry member Brad Paisley contributing original music. Paisley will also record a new anthem for the channel's 2025 holiday campaign. Production on the film begins this month at locations including the Opry House, and several Opry members are expected to make cameos. The Opry and Hallmark have also teamed for a line of co-branded holiday merchandise.