Milwaukee's Froggy To Go Dark: The sale of Milwaukee Radio Alliance's stations to Christian broadcaster K-Love Inc. and Civic Media will soon mark the end of WLDB-HD3/Milwaukee, also heard on WZTI, W262CJ and in South Milwaukee on W297BY, which collectively went Country as "Froggy 100.3 & 107.3" last November (CAT 11/7/24). Dir./Programming and afternoon host Gordon Mays tells Country Aircheck, "Our baby Froggy will ultimately be going away before its first birthday, as well as the entire Milwaukee Radio Alliance staff, me included." Mays and a few others remain through the closing, expected in a few weeks. The former Mid-West Family Rockford and DeKalb, IL Dir./Programming & Content is seeking his next opportunity; reach him here. Also affected are VP/Programming Michelle Rutkowski and Froggy midday host Julie Davidson, who has been with Milwaukee Radio Alliance since 1996.