UMG Nashville Dir./Streaming Marketing Vipin Reddy has been elevated to VP/Streaming. In his new role, Reddy oversees all DSP relationships as well as audio and video streaming strategy for all UMGN artists globally. He fills the void created by the departure of SVP/Streaming Marketing Annie Ortmeier, who has departed for a to-be-announced opportunity. “From the day he joined the company, Vipin has been an integral part of the streaming team,” says EVP/COO Mike Harris. "His deep knowledge of the streaming business has been vital to UMG Nashville’s success." Reddy has been part of the label group’s streaming team since 2018. Prior to joining UMGN, he was part of the UMG global streaming marketing team.