Reddy, Steady, Go: As reported via Breaking News, UMG/Nashville Dir./Streaming Marketing Vipin Reddy was named VP/Streaming. He replaces SVP/Streaming Marketing Annie Ortmeier, who recently left the label group after a decade for a TBA opportunity. "We are excited for Vipin step into this leadership role and look forward to the team’s continued success," says EVP/COO Mike Harris. Reddy has been part of UMGN's streaming team since 2018, most recently heading artist strategy with Apple Music and Pandora. Reach him here.