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Karthik-Rao23.jpg Measure Up: Nielsen CEO/Audience Measurement Karthik Rao has been elevated to CEO, succeeding David Kenny, who remains as Executive Chairman. "Karthik is now the right leader for Nielsen, which is well positioned to evolve with and support the media ecosystem as it undergoes a period of dramatic change," says Elliott Head/Private Equity David Kerko. Rao is a 23-year veteran of Nielsen, having managed overseas operations including Japan, Singapore and China, before moving into New York-based executive roles in 2012 and COO in 2020. Nielsen went private last year, selling to Elliott Investment Management (CAT 10/11/22).

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