Sandbloom Where You're Planted: Former Entercom Alternative/Los Angeles OM/PD Gene Sandbloom has been named Alpha/Portland, OR OM and Triple A KINK PD effective Oct. 1. In the newly created OM role, he will lead content teams for the seven-station cluster including Country KUPL. "[Gene's] leadership, creativity, experience and can-do attitude is a perfect fit," says SVP/MM Lisa Decker. Sandbloom's previous experience includes MCA Records and Network 40 Magazine. Reach him here.