People's Choice Awards Ratings
N. B. See: Thursday night's (9/28) inaugural People's Choice Country Awards on NBC pulled 3.9 million viewers, giving it a 0.31 rating among persons 18-49 according to TheTVRatingsGuide. That placed it second in its first hour behind ABC's The Golden Bachelor and second in its second hour behind Big Brother on CBS. By comparison, last November's 56th Annual CMA Awards on ABC had an initial audience of 7.57m viewers and a 1.05 rating (CAT 11/10/22).