New Kid On The Tok:
Smack has launched an influencer marketing service, SmackTok, to connect artists with fans through social media. Smack Assoc. Day-to-Day Mgr. Marissa Turk has been tapped to run the division after more than five years with the company. "Our industry is seeing the immense impact social media is having on the music community, especially where TikTok is concerned," says Turk. “The goal with SmackTok is to really harness that impact and provide a personalized promotion service for each artist, that focuses on their fan base and what makes them unique." Turk has created campaigns for artists including Luke Combs, Maren Morris and Ryan Hurd, Walker Hayes and Old Dominion. Reach her here.