Know How: Artist management and music company Why & How has added Chris Koegen and Halie Hampton Mosley to its executive team as VP/Artist Development & Marketing and VP/Roster Operations, respectively, while Dir./Creative Evan Kaufmann rises to VP/Creative Direction. “Why & How is built on family values, and we are honored to be able to add to our ever-growing family with Chris and Halie,” says Founder Bruce Kalmick, to whom all three report. "Additionally, bringing Evan into an executive position will continue to strengthen our creative and content driven team." Previous stops for Koegen include Amazon Music and Big Machine Label Group, and Hampton Mosley most recently served as Day-to-Day Artist Manager for Florida Georgia Line. Kaufmann joined the company shortly after its launch last year (CAT 12/16/20). Reach Koegen here, Hampton Mosley here and Kaufmann here.