Come What Mays: Former Mid-West Family Rockford, and DeKalb, IL Dir./Programming & Content and WRTB/Rockford, IL PD/midday host Gordon Mays has been named Dir./Programming for Milwaukee Radio Alliance WLDB-HD3/Milwaukee, which is also heard on W262CJ and in South Milwaukee on W297BY, all of which flipped to Country as "Froggy 100.3 & 107.3" yesterday (CAT 11/7). Mays plans to announce an air staff shortly, which will include himself in a daypart to be determined. He says Froggy's music mix will be "a mix of burgeoning talent and current chart-toppers.” Mays departed Mid-West last month (CAT 10/25); reach him here. Stream the new Froggy station here.