Number The Stars:
Last night's (11/13) 53rd Annual CMA Awards on ABC-TV was up in total overall viewers but hit a record low among adults 18-49 according to The Wrap and Zap2It.com. The show attracted 11.3 million total viewers and drew a 2.0 rating/9 share among Adults 18-49 compared to last year's 10.1 million (2.1/9) (CAT 11/15/18). Despite the drop, the show crushed second place Fox – 3.6 million (1.1/5) – set a new season high for the night and drew ABC's largest Wednesday audience in two years. The CMA is also touting 104% growth in social engagement. More here.
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