SiriusXM Adds EVP/COO
Wayne's World: ADT EVP/Chief Business Officer Wayne Thorsen has been named to the newly created position of EVP/COO for SiriusXM. He will oversee the company's commercial activities, business development and distribution arrangements. Thorsen's previous stops include Google, SoFi and Viacom.
Additionally, the company has "refined its strategic focus" toward the automotive subscriber segment and will "shift marketing and other resources away from high-cost, high-churn audiences in streaming." SiriusXM is targeting $200 million in annualized savings in the coming year. See full release here.
The Summer 2026 Print Special featuring:
Country Radio Hall
of Famers
Eric Church's Sinners @ 20
ACM Radio Winners & Carter Faith
Troy Tomlinson:
The Interview
2026 ACM Voter's Guide
A quick reference guide to the 2026 ACM Nominees
Inside This Issue:
MC-Yay At Ryman Lunch
Disruption Junction
You Look Like You Love Me
The Day Ahead