Chattanooga New New: iHeartMedia/Chattanooga, TN Urban AC translator W241AF has adopted an '80s- and '90s-based Country format as "US101 The Legend @ 96-1." "When you think CMT, you know the brand – it's all of country music and all about country life on multiple platforms," says RPM Gator Harrison. "US101 (WUSY) has a 30+-year brand in Chattanooga and The Legend @ 96-1 is a simple extension of that brand ... Wanna hear Kenny's new hit? Listen to US101 @ 100.7. Wanna hear Kenny's first hit? It'll be on US101 The Legend @ 96-1." Harrison will lead programming with help from WUSY evening personality Cowboy Kyle as Station Leader and 'USY afternoon personality Bill "Dex" Poindexter as MD. Jack Ingram is voicing the station and an airstaff will eventually be introduced. The move comes just more than a week after Cumulus' market Classic Hits WOGT adopted the company's Nash Icon format (CAT 10/31). Listen to "US101 The Legend" here.