Last Laugh: PLA Media Sr. Mgr./Media Relations Krista Dykes has departed to launch podcast booking and publicity agency She Laughs Media. Dykes joined PLA last year (CAT 12/2/24), and previously spent eight years as CMA Mgr./Media Relations. She also hosts and produces the Secret Mom Hacks podcast. Reach her here.

Momager: Former CMA Mgr./Media Relations Krista Dykes has joined PLA Media as Sr. Mgr./Media Relations. “Krista’s proven track record in media relations, combined with her thoughtful approach to storytelling, makes her an exceptional addition to our team,” says Founder/CEO Pam Lewis. Dykes worked at CMA for eight years; she also hosts and produces her own podcast, Secret Mom Hacks. Reach her here.